About
I was born on March 8th and from that first moment I have sought inspiration, much like sunflowers reaching towards the sun—following my intuition and embracing new beginnings.
I am all about poetry, novels, cinema, fashion, design and theatre. All those beautiful, simple, creative and inherently human expressions. I am drawn to stories, both those who bring them to life and those who write them. Understanding these narratives, connecting with the emotions they evoke, and articulating them creatively is my purpose.
For years, I have thrived on decoding connections between seemingly unrelated concepts, crafting unique brand narratives, and developing compelling creative concepts and content strategies for brands that people in the real world actually wish existed. Inspired by the digital world and deeply interested in social trends and consumer insights, I strive to bring brands to life with human-centered storytelling that impacts culture.
I’m looking for opportunities where I can blend my strategic mindset, collaborative nature and creative sensitivity to deliver brands’ value in a meaningful way. Making it joyful is on me.
My path 🌱
TOUS JEWELRY - 2022/NOW
Global Creative Copywriter & Innovation Contributor
INDEPENDENT - 2021/2022
Brand Strategist & Creative Copywriter for Netflix, Good News Coffee, Cocunat, Mango and Meliá Hotels.
POMPEU FABRA UNIVERSITY - 2021/NOW
Associate Professor in Creativity and Mentor in the Alumni Mentoring Programme.
MUT AGENCY - 2018/2021
Creative Supervisor, managing campaigns for Uniqlo, Lay’s, Disney, Pepe Jeans, Teashop, Tequila 1800 and Lidl.
MCCANN TBR - 2017/2018
Creative Copywriter for Aldi