Outliers Guide
MOVING SPACES TO FIND YOUR WAY BACK TO YOUIn 2020, Outliers Guide was born as an online travel platform recommending beautiful hotels and unique accommodations to its users, marking a pivotal moment in the travel industry. Although initially focused on compiling destinations within Spain to promote domestic tourism, the platform now boasts references from around 70 countries worldwide. This project caters to travelers who appreciate authenticity, beauty, and seek enriching experiences.
Júlia Juste, its founder, chose the name Outliers because the term signifies atypical value and reflects her interest in discovering off-the-beaten-path locations. Júlia's quest extends beyond luxurious settings; she seeks places with soul, where design transcends into history and the individuals behind them.
The Outliers brand was developed through a comprehensive brand audit and business plan, aimed at defining its unique positioning within the travel industry. By analyzing the project and its services, a strategic business plan was formulated, paving the way for the brand creation process.
The narrative of "traveling is returning" was crafted to embody the brand purpose, emphasizing the curated lodgings' distinctive values from a human-centric perspective. Staying at Júlia's recommended accommodations is like coming home, fostering a sense of self-discovery and comfort wherever travelers go. This approach transcends Outliers beyond a mere collection of accommodations, transforming it into a brand with captivating storytelling that aims to cultivate meaningful connections and authentic experiences for travelers worldwide.
- Brand Audit
- Business Design
- Brand Purpose
- Brand Narrative
- Positioning Concept
( Brand Narrative & Creative Concept )
( Thanks to: Laura Vila, Júlia Juste, Helena Agustí )